Plumbing Marketing Ideas, Tips & Strategies
Learn How To Market Your Plumbing Business the Right Way
Here you will find interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work directly from the leaders in your industry and discover how you can grow your business to the $1 Million mark and beyond.
Listen to our Most Recent Interviews:
- Mary Jean Anderson of Anderson Plumbing, Heating & Air - 2012 Plumbing Contractor of the Year explains how she grew her plumbing business from $5 Million to over $11 Million in annual sales over the past 5 years.
- Daniel Cordova & Laurie Castillo of Daniel Cordova Plumbing – One of the Fastest Growing Plumbing companies in the United States shares how they grew from ZERO to over $1 Million in less than 3 years.
- Kenny Chapman of Peterson Plumbing, Heating & Air (The Blue Collar Coach) – He shares some GREAT insights on how he grew his plumbing business from $12K to over $3 Million per year in a small market.
- Scott Gregg the Author of Profitable Plumbing - As a Master Plumber with over 20 years of experience in the trade Scott shares some great insights and ideas on how to market your plumbing business.
- Phillip Maurici of The Clean Plumbers - Phillip grew his plumbing business from nothing to over $2 Million in annual revenue with 10 trucks. On the interview he shares how he is marketing his business to get the phones ringing, how he says top of mind with his existing customers and the training organizations / books that helped him get where he is today.
Watch The Video Below to Learn More:
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Discover How To Market Your Plumbing Business to get more leads, calls and profits
We are conducting interviews with the owners of the TOP plumbing businesses across the United States and Internationally. On these interviews we cover a wide array of marketing topics from what marketing strategies are working best in today’s economy to how they have morphed their advertising efforts in recent years. A high level overview of the marketing topics are listed below:
- Tell is a little about your business (how long in business, approximate revenue, # of trucks / employees, services offered, markets you serve) How did your business get started / brief history.
- What is your idea customer / target market?What is your USP / how do you position yourself in the eyes of your customers?
- What types of marketing do you do / what is your marketing mix?
- Direct mail / Valpack
- Yellow Pages
- Radio, TV, Billboards
- Public Relations
- Networking (BNI, Chamber of Commerce, Strategic Alliances with Realtors, Supply Houses, etc)
- Home Shows
- Internet marketing (SEO, PPC, Social Media)
- Lead buying services (ServiceMagic, eLocal Plumber, etc)
- Online directory advertising (Angie’s List, CitySearch, Yelp, etc)What marketing efforts drive the most leads?
- What is the most profitable marketing channel for you?What marketing efforts have you stopped using in the past few years due to lack of performance?
- Do you have any special initiatives to attract online reviews?How are you using Social Media in your business?
- What type if follow up marketing are you doing for your existing client base? Are you using email marketing at all?
- What services tend to be most profitable for you?
- Have you seen any new services that are starting to become increasingly profitable?
- What you say to the owner of a plumbing business that is trying to take their company to the next level?
- Any additional nuggets of wisdom or insight that you would like to share?
Have you been searching the web trying to find information on how to best market your plumbing business in a way that will actually drive inbound calls and profits? There is a lot of great information online but so many companies trying to sell you their advertising method. There is very little feedback directly from the TOP guys in your industry. With so many potential ways to market your company, it’s hard to figure out what will actually work! Stop Guessing. Register for our FREE podcast now and get feedback directly from the most profitable and successful plumbers:
Key insights from our marketing interviews with some of the most successful plumbing businesses across the country:
- Based on our interviews we have sifted and sorted the most effective marketing channels. Here is a list of the marketing methods that are most effective for plumbing businesses.
- You have to start with the fundamentals! Before you launch headfirst into any advertising or marketing strategy you have to get the fundamentals right – Market, Message, Media. Read this post on the fundamentals of marketing your plumbing business. You can also listen to a Podcast Episode dedicated to this concept.
- Broadcast Media (TV, Radio, Billboards) can be effective for branding
- Yellow Pages can still be a good source of leads and inbound calls.
- A few mentioned that when done correctly, Plumbing Lead Services (Pay-Per-Lead) can be effective
- Top books that have influenced their success
- There are some GREAT training organizations dedicated to helping you be as profitable and successful as possible in your Plumbing Business. Here is a list of the training organizations they tend to reference.