On this Podcast Josh Nelson recaps the High-Points of the Interview with Phillip Maurici of The Clean Plumbers. If you missed the interview you can listen to it by clicking here.
Key Highlights:
- Market - Clearly defined
- Home owners ages 35 - 55
- Mid to high income
- Message - "Clean Plumbers"
- Medium
- Yellow Pages (still)
- Internet (SEO & PPC)
- Newspapers - Sticker on the outside of the paper
- Cable TV Ads
- Printer Newsletter to existing customers
- Key training / learning resources
- QSC - Quality Service Contractors
- Plumbing Success International (PSI)
- eMyth Revisited by Michael Gerber
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