Counter to what might seem like common sense, we have found that many of the largest, most profitable plumbing businesses are effectively leveraging Broadcast Media (TV, Radio, Billboards, Bench Ads, etc) to profitably generate leads.
How can that be? Well, it all comes down to consistent exposure to the right audience with the right frequency. At any given moment of time some percentage of your prospect base is in need of plumbing services (emergency repair, drain cleaning, water heater replacement, etc). If you have the budget (and that's might be a big if) you can be broadcasting messages to literally tens of thousands of people at any given moment in time.
This type of advertising is NOT for everyone and may not be the most effective way to market your plumbing business (expecially if budgets are less than $10K per month) but the largest companies are profitably running these types of campaigns.
I would love to get your feedback. Are you marketing your plumbing business via Broadcast Media? How is it working for you? Have you tired it in the past and gotten burned? Post your comments below:
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