How to systematize your Plumbing & HVAC marketing
On this episode of the Plumbing & HVAC Marketing Profits Podcast we interview Al Levi. Al has been rated as one of the 25 most influential contractors in the United States by Plumbing & Mechanical Magazine. He's a world class consultant on how to run an effective, efficient & profitable Plumbing or HVAC business, is a long time columnist for Plumbing & Mechanical Magazine & recently published an amazing book called "The 7-Power Contractor".
How to market your business as a Plumber or HVAC Business Owner
On this episode Al Levi shares some tremendous insights on how to market & advertise your business. A few key takeaways:
- How much should you budget for marketing? What % of your revenue should you invest back into marketing your Plumbing or HVAC business?
- A proven formula for using direct mail to drive consistent lead flow in your business.
- He shares his amazingly crafted USP (Unique Selling Proposition) that you can definitely learn from.
- How to leverage Social Proof (reviews & testimonials) in your marketing materials to drive even better results. He even shares some specific techniques to make your testimonials more believable.
- He shares a secret he learned from Frank Blau about how to increase your profits by 40% by serving the needs of your customers on their schedule (after typical business hours) and explains how to shift your schedules to make it happen.
- He dives into the concept of "BURST Marketing" and when it makes sense to run a BURST campaign in your area.
- He shares his TOP 3 most effective marketing techniques and the ones that he has found to be less valuable as the years pass by.
Al's book The 7-Power Contractor is a must read for all Plumbing & HVAC business owners. If you have not read it, click the link below and get a copy right now:
If you want to learn more about Al Levi, Appleseed Business and get a copy of his book "The 7-Power Contractor" you can go to http://appleseedbusiness.com/shop.
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