The New SEO Formula for Plumbing, HVAC & Electrical Contractors

• SEO still matters and is a key driver of results for plumbing, HVAC, electrical, and home service companies. Despite changes in search results and the rise of local service ads, 71% of clicks still go to the maps and organic listings, with 67% going to the first five results.
• The new SEO formula involves focusing on driving leads through organic, paid, and database strategies, maximizing conversion, and optimizing results. A comprehensive approach is necessary for digital dominance in the local market.
• SEO is still important for home service companies and can lead to lower cost per lead and higher quality leads. It is important to focus on technical, on-page, off-page, and user experience factors to improve rankings.
• The new SEO formula involves identifying the most important keywords based on search volume and commercial intent, optimizing Google My Business profiles, focusing on on-page factors, prioritizing reviews, and building authoritative backlinks.
• The first step in improving SEO for a plumbing or HVAC business is to figure out the keywords that customers are searching for with commercial intent. This can be done using tools like Google Keyword Planner or SEMrush.
• Once the keywords are identified, the business should create pages and content on their website that target those keywords, optimize for user experience and site speed, and build off-page authority through link building and citations. It's also important to track the results and make adjustments as needed.
• The first step in an SEO strategy is to figure out the most commonly searched keywords and where your business ranks for those keywords. This can be done through a free analysis provided by companies like Plumber SEO.
• On-page optimization is important for improving search engine rankings, and includes having strong website content with multimedia, creating pages for each service and city, and using metadata and schema to boost relevancy. Additionally, blogging with syndication can help improve website authority.
• Blogging with syndication can be a more effective strategy for creating authority and passing links than just blogging on your own site. By posting to new sources that sync to your website, you can create new links from a variety of different sites and news sources, which can help move your rankings up for second and third tier keywords.
• Proper on-page optimization is crucial for each service and city/town page on your website. This includes having unique pages for each service and city/town, unique title tags and H1 tags, great unique content with multimedia, and calls to action. By doing this, you can create a better user experience and increase your chances of ranking higher in search results.
• To improve your rankings on Google, it is important to focus on both on-page and off-page optimization. On-page optimization includes creating unique content for each service and city, optimizing titles and H1s, and ensuring a good user experience. Off-page optimization includes claiming and optimizing your Google business profile, building citations, getting online reviews, and building links back to your website from other relevant websites.
• Automation can be a powerful tool for improving your online reviews. By tying review requests to your dispatch system and following up with customers who haven't clicked the link to post a review, you can increase your review count and improve your rankings on Google Maps.
• Building authority and trust through on-page and off-page SEO strategies is crucial for improving search engine rankings and generating results for a plumbing business.
• Leveraging tools like Google My Business, data aggregators, and syndicated services can help drive online reviews, consistent citations, and news links back to a plumbing website, ultimately boosting its authority and visibility.

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