How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing

Plumbing Marketing Interview - Kelly Russum from KC 23 Plumbing

On this episode of the Plumbing Marketing Podcast we interview Kelly Russum of KC’s 23 1/2 Hour Plumbing out of Palm Springs, CA. He shares some great insights on how he has increased his profitability while reducing the number of trucks in the field from 15 to 6.

He touches on some great ideas for leveraging Radio, Internet Marketing and networking to keep the phone ringing with new customers in your plumbing or HVAC Business.

Here are a few of the radio spots that he runs and has had success with:

  • 30 second Radio Spot - [sc_embed_player fileurl="https://plumbingmarketing.net//wp-content/uploads/2013/07/KCs-FrownsUpsideDown-3-1-13-Mix.mp3"]
  • 60 Radio second Spot - [sc_embed_player fileurl="https://plumbingmarketing.net//wp-content/uploads/2013/07/KCs-DoItYourselfProject60SEC3-1-13-Mix.mp3"]

Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here.

By Plumbing Marketing Profits

Josh Nelson is a marketing expert that specializes in helping Plumbing Business increase their sales & grow their business by more effectively MARKETING. He is a recognized speaker, author and regularly presents at PHCC, ACCA and Plumbing Contracting Associations. His articles have been published in Plumbing & Mechanical Magazine, Contractor Magazine and HVAC Insider. He is the author of The Complete Guide To Internet Marketing for Plumbing Contractors.

2 comments

  1. Pingback: Plumbing Marketing Radio Ads – Examples of Radio Ads for a Plumber or Plumbing Company

  2. What I like the most is how Kelly talked about word of mouth. In this day and age there is so much clutter out there on multiple media channels. A personal recommendation is far more effective of having a customer choose your services, than just simply sending out your messages. Engaging with your current customer base and increasing your internet and social media exposure are two great ways to help garner some word of mouth.

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