Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach

by Plumbing Marketing Profits on March 25, 2013

Kenny Chapman - The Blue Collar Coach

On this Episode of the Plumbing Marketing Podcast we interview Kenny Chapman, the Blue Collar Coach and successful Plumbing / HVAC Business Owner. He shares some GREAT insights on how he grew his plumbing business from $12K to over $3 Million per year in a small market.

Peterson Plumbing TruckHe talks about:

  • How he create a dominant position in his small market (of less than 100,000 people) rather than trying to diversify into a larger area.
  • He takes a everything marketing approach that includes Yellow Pages, Direct Mail, Public Relations, Networking (BNI & Chamber of Commerce), Wrapped Trucks, Home Shows, Internet Marketing (PPC, SEO & Paid Lead Services).
  • Some great insights on the value of Personal Branding and how it helps with conversion (People buy from people so add real personality to your brand)

About Kenny Chapman - The Blue Collar Coach:

Interview with Kenny Chapman - Blue Collar CoachAn entrepreneur at heart, Kenny has successfully built a highly profitable plumbing/HVAC company, which created personal freedom that allows him to travel and pursue other endeavors. His goal is to help others achieve success and fulfillment in their own lives.

Kenny has become a well-respected expert on business and personal development, from appearing on the cover of P&M magazine to touring/speaking with prominent motivational expert Les Brown. He authored the influential book The Six Dimensions of C.H.A.N.G.E and has created an extensive library of life-changing tools and programs. Kenny covers topics such as leadership, strategy, life balance, and planned implementation which consistently challenge and enlighten his participants.

Free Training Webinar from Kenny:

Kenny is conducting a webinar on  The Secrets To Growing A Successful Contracting Business - Even In A Tough Economy. You can register for that FREE webinar by going to


Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here.

Josh Nelson is a marketing expert that specializes in helping Plumbing Business increase their sales & grow their business by more effectively MARKETING. He is a recognized speaker, author and regularly presents at PHCC, ACCA and Plumbing Contracting Associations. His articles have been published in Plumbing & Mechanical Magazine, Contractor Magazine and HVAC Insider. He is the author of The Complete Guide To Internet Marketing for Plumbing Contractors.

Plumbing Marketing Profits – who has written posts on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

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