Marketing Fundamentals for your Plumbing Business

by Plumbing Marketing Profits on November 13, 2012

On this episode of Plumbing Marketing Profits Josh Nelson goes back to the basics essential FUNDAMENTALS for effectively marketing online.

As I talk with Plumbers & Plumbing contractors across the United States I have come to realize that a vast majority of you tend to skip strait past the fundamentals of your marketing strategy and want to go strait to tactics (Pay-per-click adverting, YellowPages, Direct mail, etc).

So what do I mean when I say “Fundamentals”? Well, all marketing has 3 core components:Plumbing Marketing Plan Fundamentals
  1. Message
  2. Market
  3. Media

Please post your comments and feedback below!

Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here.

Josh Nelson is a marketing expert that specializes in helping Plumbing Business increase their sales & grow their business by more effectively MARKETING. He is a recognized speaker, author and regularly presents at PHCC, ACCA and Plumbing Contracting Associations. His articles have been published in Plumbing & Mechanical Magazine, Contractor Magazine and HVAC Insider. He is the author of The Complete Guide To Internet Marketing for Plumbing Contractors.

Plumbing Marketing Profits – who has written posts on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

Marty Mortenen January 3, 2013 at 11:05 pm

Great topic Josh! Keep up the good work.

Plumbing Marketing Profits January 3, 2013 at 11:17 pm

Marty – Thanks for your feedback! I really appreciate it!

daniel February 7, 2014 at 11:22 am

I’m in Australia but i still found this very productive for marketing strategies

Josh Nelson February 7, 2014 at 12:36 pm

Thanks Daniel. I’m glad you enjoyed it. Really appreciate you taking the time to post your feedback in the comments section!

Major Drain October 3, 2014 at 8:40 pm

Interesting topic, when I started my plumbing company I said ok WHAT am I really selling, WHO am I selling it to, HOW do I get it to them, and WHY should they buy from us. 2 years in and we are about to put into service our 4th truck and are expecting 600-700k in sales for the year. So many people overlook the business end and only focus on the product end. Spending 40 minutes on a plan for the week, the month, or the quarter really gives you a guidline to follow. Great work on the podcast.

Joshua Newell December 15, 2014 at 3:38 am

I found this site on accident and man, I am glad I did. The owner of the company I work for has been looking restlessly for the core values of a growing plumbing business and you have ample amounts of great advise. Thank you.

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