Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici

by Plumbing Marketing Profits on October 8, 2012

On this Podcast Josh Nelson recaps the High-Points of the Interview with Phillip Maurici of The Clean Plumbers. If you missed the interview you can listen to it by clicking here.

Key Highlights:

  • Market - Clearly defined
    • Home owners ages 35 - 55
    • Mid to high income
  • Message - "Clean Plumbers"
  • Medium
    • Yellow Pages (still)
    • Internet (SEO & PPC)
    • Newspapers - Sticker on the outside of the paper
    • Cable TV Ads
    • Printer Newsletter to existing customers
  • Key training / learning resources
    • QSC - Quality Service Contractors
    • Plumbing Success International (PSI)
    • eMyth Revisited by Michael Gerber

Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here.

Josh Nelson is a marketing expert that specializes in helping Plumbing Business increase their sales & grow their business by more effectively MARKETING. He is a recognized speaker, author and regularly presents at PHCC, ACCA and Plumbing Contracting Associations. His articles have been published in Plumbing & Mechanical Magazine, Contractor Magazine and HVAC Insider. He is the author of The Complete Guide To Internet Marketing for Plumbing Contractors.

Plumbing Marketing Profits – who has written posts on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.

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