Interview with Al Levi

How to systematize your Plumbing & HVAC marketing

On this episode of the Plumbing & HVAC Marketing Profits Podcast we interview Al Levi. Al has been rated as one of the 25 most influential contractors in the United States by Plumbing & Mechanical Magazine. He's a world class consultant on how to run an effective, efficient & profitable Plumbing or HVAC business, is a long time columnist for Plumbing & Mechanical Magazine & recently published an amazing book called "The 7-Power Contractor".

How to market your business as a Plumber or HVAC Business Owner

On this episode Al Levi shares some tremendous insights on how to market & advertise your business. A few key takeaways:

How much should you budget for marketing? What % of your revenue should you invest back into marketing your Plumbing or HVAC business?
A proven formula for using direct mail to drive consistent lead flow in your business.
He shares his amazingly crafted USP (Unique Selling Proposition) that you can definitely learn from.
How to leverage Social Proof (reviews & testimonials) in your marketing materials to drive even better results. He even shares some specific techniques to make your testimonials more believable.
He shares a secret he learned from Frank Blau about how to increase your profits by 40% by serving the needs of your customers on their schedule (after typical business hours) and explains how to shift your schedules to make it happen.
He dives into the concept of "BURST Marketing" and when it makes sense to run a BURST campaign in your area.
He shares his TOP 3 most effective marketing techniques and the ones that he has found to be less valuable as the years pass by.

Al's book The 7-Power Contractor is a must read for all Plumbing & HVAC business owners. If you have not read it, click the link below and get a copy right now:

If you want to learn more about Al Levi, Appleseed Business and get a copy of his book "The 7-Power Contractor" you can go to http://appleseedbusiness.com/shop.

Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews:

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Josh Nelson is a marketing expert that specializes in helping Plumbing Business increase their sales & grow their business by more effectively MARKETING. He is a recognized speaker, author and regularly presents at PHCC, ACCA and Plumbing Contracting Associations. His articles have been published in Plumbing & Mechanical Magazine, Contractor Magazine and HVAC Insider. He is the author of The Complete Guide To Internet Marketing for Plumbing Contractors.

Plumbing Marketing Profits – who has written 84 posts on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing.