Plumbing Marketing Podcast
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Plumbing Marketing PODCAST
Ideas, TIPS & Strategies for PLUMING & HVAC CONTRACTORS
Interviews with the nations leading plumbing & HVAC businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond.
Plumbing Marketing Ideas, Tips & Strategies
Learn How To Market Your Plumbing or HVAC Business the Right Way
Welcome to the Plumbing Marketing Podcast Website! If you are looking for ideas and strategies to effectively market your plumbing or HVAC business you’ve come to the right place! On this website you will find interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work directly from the leaders in your industry and how you can grow your business to the $1 Million mark and beyond.
MARKETING INTERVIEWS WITH PLUMBING & HVAC OWNERS
Interview with Craig Phillipich from The Meridian Company
Interview with Greg Joyce – Plumbing & HVAC Marketing
Interview with Gene Slade – How he grew his HVAC business to INC 5,000 List
Interview with Brian Kaskavalciyan – How he grew to over 100 trucks
Recent Interviews
Plumbing Marketing Podcast
Plumbing Marketing Podcast
Discover How To Market Your Plumbing or HVAC Business to get more leads, calls and profits
We are conducting interviews with the owners of the TOP plumbing & HVAC businesses across the United States and Internationally. On these interviews we cover a wide array of marketing topics from what marketing strategies are working best in today’s economy to how they have morphed their advertising efforts in recent years. A high level overview of the marketing topics are listed below:
- Tell is a little about your business (how long in business, approximate revenue, # of trucks / employees, services offered, markets you serve)
- How did your business get started / brief history.
- What is your idea customer / target market?
- What is your USP / how do you position yourself in the eyes of your customers?
- What types of marketing do you do / what is your marketing mix?
- Direct mail / Valpack
- Yellow Pages
- Radio, TV, Billboards
- Public Relations
- Networking (BNI, Chamber of Commerce, Strategic Alliances with Realtors, Supply Houses, etc)
- Home Shows
- Internet marketing (SEO, PPC, Social Media)
- Lead buying services (ServiceMagic, eLocal Plumber, etc)
- Online directory advertising (Angie's List, CitySearch, Yelp, etc)
- What marketing efforts drive the most leads?
- What is the most profitable marketing channel for you?
- What marketing efforts have you stopped using in the past few years due to lack of performance?
- Do you have any special initiatives to attract online reviews?
- How are you using Social Media in your business?
- What type if follow up marketing are you doing for your existing client base?
- Are you using email marketing at all?
- What services tend to be most profitable for you?
- Have you seen any new services that are starting to become increasingly profitable?
- What you say to the owner of a plumbing business that is trying to take their company to the next level?
- Any additional nuggets of wisdom or insight that you would like to share?
Plumber & HVAC Marketing
Have you been searching the web trying to find information on how to best market your plumbing or HVAC business in a way that will actually drive inbound calls and profits? There is a lot of great information online but so many companies trying to sell you their advertising method. There is very little feedback directly from the TOP guys in your industry. With so many potential ways to market your company, it’s hard to figure out what will actually work! Stop Guessing. Register for our FREE podcast now and get feedback directly from the most profitable and successful plumbers:
Key insights from our marketing interviews with some of the most successful plumbing businesses across the country:
- Based on our interviews we have sifted and sorted the most effective marketing channels. Here is a list of the marketing methods that are most effective for plumbing businesses.
- You have to start with the fundamentals! Before you launch headfirst into any advertising or marketing strategy you have to get the fundamentals right - Market, Message, Media. Read this post on the fundamentals of marketing your plumbing business. You can also listen to a Podcast Episode dedicated to this concept.
- Broadcast Media (TV, Radio, Billboards) can be effective for branding
- Yellow Pages can still be a good source of leads and inbound calls.
- A few mentioned that when done correctly, Plumbing Lead Services (Pay-Per-Lead) can be effective
- Top books that have influenced their success
- There are some GREAT training organizations dedicated to helping you be as profitable and successful as possible in your Plumbing Business. Here is a list of the training organizations they tend to reference.
- If you are interested in learning more about Plumbing & HVAC Internet Marketing Training, SEO, Social Media Marketing & PPC Advertising be sure to check out the Online Dominance Blueprint for Plumbing & HVAC Contractors.
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